About ME

Maybe your business has tried other copywriters in the past…. but it didn’t end well.

Or maybe you just haven’t found a copywriter who can get you consistent conversions on your email marketing campaigns.

Or maybe you’ve had some level of success… but you’re looking to turn new leads into customers faster (and you know you need to make a stronger impact on them upon first contact for that to happen.)

Whatever the case may be, if you want to capture more leads, convert more prospects, and experience an explosion of growth in sales this year– without wasting any more time– snatch a cappuccino and cop a squat.

What I Help You Do

My sole goal?

Make your email marketing campaigns pleasureable- for you and your clients.

Because when sizable businesses like yours screw up email marketing, you forfeit thousands– possibly hundreds of thousands– of leads, prospects, customers, returning customers, fans, and most likely your next big, fat bonus.

On the other hand, what does it mean to have a successful email marketing campaign?

It means not just capturing leads– but knowing how to convert them into paying customers
It means not just seeing a tiny increase in sales– but a volcanic one.
And, most importantly, doing email marketing successfully means freeing up your time so you can run your business right.

How I Do It

Everything I do at Humor & Hyperbole is based on the concept of pleasurable impact.

Meaning, that I strategize copy in a way that physically releases ‘feel good’ hormones in your audience’s brain to give them a pleasurable experience that keeps them reading, interested…. and hooked on your story.

Because there’s nothing about high-converting copy that happens coincidentally, and that includes increasing sales.

If you want results, you’ve got to know how to emotionally impact your audience.

And that’s precisely what I do.

Impact your audience.

Your prospects.

Your customers.

I impact them to take the exact action you want them to take.

So you can affect the change you want to make in their lives.

Using the most under-the-radar secret weapon in the marketing world– HUMOR.

Here’s Why It’s Worth It To You

They say sex sells.

I say… when it comes to selling– sex has NOTHING on gripping, persuasive copy.

Copy that seduces them to take action (they can’t help themselves).

Entices.

Compels.

And satisfies.

Advertising agencies are great– really– but they aren’t email marketing agencies.

With me, you don’t get generic email templates and a one-and-done work ethic, you’ll get all the tailored research, targeting, planning, strategy blueprint, implementation, tweaking, and optimizing, too.

From a deep dive into the psychological profile of your target audience to crafting stories that reach them on a soul level, I’m not just a copywriter.

I’m a powerhouse client whisperer.

And even when our working relationship draws to a close, I’ll be right there, helping your team get up to speed on how to keep the campaigns going once I’m gone.

Because I’m in this with you for the long game.

I want to see you succeed.

And I’ll make sure that you do.

Meet: A.J. Craft. Author & Creative copywriter.

Likes: Golden Girls marathons. Recreation vehicles of all shapes and sizes. Femme fatale spy movies and cheese grits.

Nineteen years’ experience in: Writing fiction & non-fiction books, strategic content planning & creation, email & sales copywriting, getting customers to pay attention, ethical ‘shock and awe’ tactics, and 50 ways to kill an enemy with a Q-tip (everything I learned in the Marine Corps)

Consistent results in: Revenue growth for clients.

Favorite industries include: Health & fitness, e-commerce, Self-help, and B2B

Past leadership positions held: Marine Corps Combat Correspondent; Martial Arts Instructor; Black Belt Magazine Contributing Writer; Direct Response Copywriter; Content Strategist & Coach

Her colleagues describe her as: Intelligent, honorable, high moral character, committed, straightforward, savvy, consistent, high-energy, perseverant, insightful, cutting-edge, out of her mind.

On April 23, 2001, if you were standing on the yellow footprints in a sand flea swarm of sweat, your ears pummeled with violent screams from the most jacked, snarling, bulldog drill instructors on the planet five months before the world changed forever, then we may have met already….

Or, if you were in one of the first online courses for how to become a freelance writer before courses or the internet was a real thing and spent the past 21 years fine tuning that trombone, we may have chatted in a squidgy square AOL box…

Or perhaps we were classmates attending one of the first Arabic language classes in a Florida university so that you could fulfill your dream of deploying as a journalist, only to stay stateside and interview Ken Shamrock for a Marine Corps martial arts program for Black Belt Magazine (one of your martial arts role models) that was both awesome and a dream come true, we may have traded a judo chop or two at some point…

But then again, if you steered your go-go machine ninety degrees and became a high school and middle school teacher for five years with aspirations of teaching the up-and-coming generation how to communicate in a way that uses psychology and human behavior to effectively get what you want while keeping the parental folks happy, we may have attended the same parent/teacher conference…

Ultimately, if you decided to return to your journalism roots and chase stories about modern day Spartans….. while simultaneously becoming a self-published author and fulfilling a dream of writing fiction and non-fiction books for fun and using those writing experiences to next-level the hell out of your business by the sheer art of effective communication and a serious compulsion to just be of service…… we may be one in the same spirit trumpet.

Or maybe it’s just me.

Amber here, and it’s damn nice to meet you!